The basic process is:Business → Content → Audience → Engagement → Trust → Action → CustomerFor example, imagine you are marketing a perfume brand.1. 🎯 Decide the target audienceFirst, the business decides who it wants to reach.Example: Age: 18–30 Location: India Interest: Fashion, beauty, fragrances Budget: ₹500–₹2,000 perfumesYou don't market the same way to everyone.2. 📱 Choose the platformDifferent platforms can serve different purposes.Instagram → Reels, lifestyle, fashion, beauty
YouTube → Long videos, tutorials, reviews
Facebook → Communities, ads, older audiences
LinkedIn → Professional/B2B marketing